PPC Toolkit Pro – Free Google Ads & PPC Tools Online

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ROAS & ROI Calculator

Calculate Return on Ad Spend, profit, and campaign efficiency instantly

Ad Spend (₹ / $)

Revenue Generated (₹ / $)

Cost of Goods Sold — COGS (₹ / $)

Target ROAS (%)

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ROAS (Return on Ad Spend)

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ROAS

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ROI %

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Gross Profit

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Cost/Revenue %

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Break-Even ROAS

💡 Benchmark: Google Ads average ROAS is 2x–4x (200%–400%). eCommerce typically targets 4x+. Lead gen: 3x minimum.

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CPC Estimator & Traffic Planner

Estimate clicks, impressions, and conversions from your ad budget

Monthly Budget (₹ / $)

Average CPC (₹ / $)

Expected CTR (%)

Conversion Rate (%)

Value Per Conversion (₹ / $)

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Est. Clicks / Month

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Est. Impressions

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Est. Conversions

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Est. Revenue

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Est. CPA

💡 Google Ads avg CTR: Search ~6–8%, Display ~0.1%. Conversion rates vary: eComm 1–3%, Lead Gen 3–8%, SaaS 2–5%.

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Google Ads Copy Builder (RSA)

Build Responsive Search Ad headlines & descriptions with live character counter & preview

Display URL / Domain

URL Path 1 (optional)

URL Path 2 (optional)

🔍 Google Search Ad Preview

www.yoursite.com › Services › Google-Ads

Headline 1|Headline 2|Headline 3

Your first description line will appear here. Write up to 90 characters per description.

💡 RSA Best Practices:
• Headlines: 30 chars max · 3–15 per ad
• Descriptions: 90 chars max · 2–4 per ad
• Include keyword in at least 1 headline
• Add a CTA in descriptions (Call Now, Get Quote, etc.)

Export Ad Copy (Copy-Paste Ready)

Fill in the fields above…

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Quality Score Estimator

Estimate your Google Ads Quality Score and see how it affects your CPCs

Expected CTR

Ad Relevance

Landing Page Experience

Your Max CPC Bid (₹ / $)

Competitor Max CPC (₹ / $)

Competitor Quality Score (est.)

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Quality Score (1–10)

💡 Impact: QS 7+ = CPC discounts up to 50%. QS 1–3 = CPC surcharge up to 400%. Always improve Landing Page + CTR first.

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Monthly Budget Planner

Distribute your total PPC budget across campaigns by channel & objective

Total Monthly Ad Budget (₹ / $)

Business Goal

Industry

Fill in the form to see budget allocation →

💡 Rule of thumb: Allocate 60–70% to Search for lead gen. Add 20% Remarketing to recapture lost traffic. Use remaining for Display/Video brand building.

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Negative Keyword Builder

Build a negative keyword list with match types — ready to upload to Google Ads Editor

Paste Keywords (one per line or comma separated)

Match Type

Campaign / Ad Group (optional label)

Quick-Add Common Negative Categories

💸 Free / Cheap 📚 Informational 💼 Jobs 🏴‍☠️ Piracy 📝 Review/Compare 🔍 Informational 🖼️ Media 📍 Local (if not local)

Generated Negative Keyword List

Click "Build Negative List" above…

💡 Google Ads Editor tip: Copy the output above → paste into Google Ads Editor → Tools → Manage Keywords → Negative Keywords tab.

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CTR Analyser & Benchmark Checker

Check your click-through rate against industry benchmarks and get improvement tips

Total Impressions

Total Clicks

Total Conversions

Campaign Type

Industry

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Your CTR

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Industry Benchmark CTR

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Your Conv. Rate

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Performance vs Benchmark

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Bid Strategy Advisor

Answer 5 questions and get the ideal Google Ads bidding strategy for your campaign

Primary Campaign Goal

Campaign Age / Conversion History

Budget Flexibility

Do you have conversion tracking set up?

Campaign Type

Answer the questions on the left
to get your personalised bid strategy recommendation →

The PPC ToolkitEvery Advertiser Needs

The PPC Toolkit
Every Advertiser Needs